‘The purpose of publicity is to make the spectator marginally dissa-tisfied with his present way of life. Not with the way of life of society, but with his own within it. It suggests that if he buys what it is offering, his life will become better. It offers him an improved alternative to what he is.’ John Berger, Ways of seeing (1972;p.142).
Waar Berger ‘he’ en 'him' schrijft, mag je ook ‘she’ en 'her' lezen.
Gefotografeerde foto: still uit Sofia Coppola's commercial voor H&M.
